performance
marketing,
with taste.
drive growth and look cool doing it. paid media and creative consulting for brands that care about results and don't want to sacrifice taste to get there.
we work with some cool clients
our point of view
too many brands are forced to choose between ads that perform and ads that actually look good.
my approach is simple: campaigns that convert, creative that connects, and strategy that actually makes sense. no chaotic accounts. no guessing. just clear strategy, strong creative, and results you can measure.
what we do
four services. no filler. all of it built around the metrics that actually matter.
paid media management
have someone managing your paid media and want better results? or need someone to take it off your plate entirely? we manage your google ads, linkedin, and meta accounts end-to-end. from strategy and structure to creative and ongoing optimization — including building and launching campaigns, testing, reporting, and actually improving performance over time. built for brands who care about results beyond impressions.
creative consulting
creative not landing? or just not sure what to make next? we help you figure out what actually works. from messaging and concepts to ad formats and testing plans. whether it's a quick gut check or a deeper creative strategy, we make sure your creative is built to perform — and look good doing it.
creative testing + optimization
structured testing that actually teaches you something. we design the experiments, analyze the results, and build a feedback loop that compounds. less guessing, more learning, better creative every cycle.
design + light creative support
need to cut down a webinar into social clips? want a canva template your team can actually use? we offer lightweight design support to bring ideas to life — without overcomplicating it.
not an agency. a strategic partner.
built for everything from one-off projects to longer-term partnerships. we work like part of your team and care about growth, creative, and results that actually matter. very little patience for corporate fluff.
how it works
no 40-slide onboarding decks. just a clear path from first conversation to real results.
discovery call
30 minutes. we learn about your goals, channels, and what's actually happening in your accounts. no pitch deck, just conversation.
audit + proposal
we review your accounts and creative library. you get a clear picture of the gaps and a scoped proposal with no ambiguity.
kick off fast
once we're aligned, we move. access, onboarding, and first deliverables within 5 business days. no drawn-out ramp-up.
results + iteration
weekly optimization, transparent reporting, continuous creative testing. you always know where things stand and exactly why.
i'm shelby.
i started scc because brands shouldn't have to choose.
i'm shelby ibbotson — a performance marketer and creative consultant based in toronto. after 10 years leading paid media strategy across agencies, i managed $500K+ in monthly spend across google, meta, linkedin, amazon, tiktok, and programmatic — driving an 82% increase in pipeline and 22% more closed deals for B2B SaaS clients.
i started spencer consulting co. because i kept going out of scope on projects — jumping in on creative, questioning messaging, pushing back on lazy strategy. turns out, that's the whole job. i work with brands that care about results and refuse to sacrifice taste to get there.
everything is built around the metrics that actually matter: qualified pipeline, conversion rates, and creative that doesn't embarrass you in front of thousands of new prospects every day.
follow along
@spencerconsultingco
let's
talk.
tell us what you're working on. no commitment, no hard sell. if it's a fit, we'll figure it out together.